DigitalGlobe accelerates marketing; Demand for updated satellite images pushes firm to find ways to quickly reach customers.(NEWS)

Byline: CHRISTOPHER HOSFORD

HOW DIGITALGLOBE IMPROVED ITS GLOBAL MARKETING

Objective: To quickly promote the availability of new satellite images to key verticals while supporting the DigitalGlobe brand and network of resellers

Strategy: Triggered e-mail direct marketing, automated marketing work flow and user-community microsites

Results: Ready acceptance of opt-in e-mail alert system, up to 15% improvement in open rates and reduced bounce-back rates. Sales are growing.

E-MAIL HAS GROWN to be among the most potent of direct-marketing tools. Perhaps nowhere is its strength more demonstrable as in its ability to alert customers and opted-in prospects of new or improved products.

Triggered e-mail alerts …